Diet Coke
Flavors for the Win Sweepstakes
Official Rules

NO PURCHASE OR PAYMENT NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. Eligibility

The Diet Coke Flavors for the Win Sweepstakes (the “Sweepstakes”) is open only to legal residents of the United States (including District of Columbia) who are thirteen (13) or older at time of entry. Employees of The Coca-Cola Company, Coca-Cola bottlers, Launchfire Interactive, Inc., or any of their respective parent companies, affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production execution or distribution of the Sweepstakes and their immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members (people who share the same residence at least three (3) months out of the year) of each such employee are not eligible. Winners (or his/her parent/legal guardian, if winner is deemed a minor in the state of his/her residence) may be required to sign an affidavit of eligibility, code of conduct, liability release and, unless prohibited by law, publicity release. The Sweepstakes is subject to all applicable federal, state and local laws and regulations. Void where prohibited. Participation constitutes entrant’s (or his/her parent/legal guardian, if entrant is deemed a minor in the state of his/her residence) full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a Prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor and Administrator

Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.

Administrator: Launchfire Interactive, Inc., 22 Hamilton Avenue North, Ottawa, ON, K1Y 1B6.

3. Sweepstakes Entry Period

The Sweepstakes begins on December 17, 2019 at 1:00 p.m. Eastern Standard Time (“EST”) and ends on January 20, 2020 at 12:59 p.m. EST (the “Sweepstakes Entry Period”). Administrator’s computer is the official time keeping device for this Sweepstakes.

4. How to Register, Earn Plays, and Earn Additional Entries

Registration

NO PURCHASE NECESSARY. To register for the Sweepstakes, you must visit, play.dietcoke.com (the “Sweepstakes Website”), during the Sweepstakes Entry Period and follow the on-screen instructions to complete the registration process, which will require you to: (i) log in to your existing Coke.com account or sign up for a new account; and (ii) agree to be legally bound by the terms and conditions of these Rules (a “Registration”). To be eligible, ensure you have successfully signed up or logged in during the Sweepstakes Entry Period. You only need to register one (1) time in this Sweepstakes. Registration is free. All information provided must be complete and true. Disposable email addresses cannot be used for Sweepstakes registration.

Earning Plays

The Sweepstakes includes an online game (the “Game”) that takes place on the Sweepstakes Website (see Section below for details). In order to play the Game (a “Game Play”), you will first need to receive Daily Game plays (each, a “Daily Play”). After submitting your Registration in compliance with these Rules (as determined by the Sponsor at its sole discretion), you will automatically receive two (2) Daily Plays. Following your Registration, you will receive Daily Plays with your access to the Sweepstakes website on each Day remaining in the Sweepstakes Period (where a "Day" is defined as beginning at 12:00:01a.m. ET and ending at 11:59:59 p.m. ET). Should you not access the Sweepstakes Website on any given Day during the Sweepstakes period, you will not earn the Daily Plays that correspond to that Day (and such Daily Plays will not carry forward to the subsequent Day). You can receive additional Daily Plays through the various options set forth below by following the on-screen instructions available on the Sweepstakes Website following Registration:

  • Watch a Video: You will receive one (1) Daily Play for watching a posted video in its entirety. You may only earn a maximum of one (1) Daily Play during Sweepstakes Entry Period pursuant to this option.
  • Cast Your Vote: You will receive one (1) Daily Play for casting a vote for your favorite Diet Coke flavor. You may only earn a maximum of one (1) Daily Play during Sweepstakes Entry Period pursuant to this option.
  • Share With Friends: You may receive a maximum of three (3) Daily Plays during Sweepstakes Entry Period as a result of persons registering for the Sweepstakes for the first time in compliance with these Official Rules (as determined by the Sponsor at its sole discretion), earning one (1) Daily Play for each such friend who registers for the Sweepstakes for the first time in accordance with any of the three (3) methods outlined below. IMPORTANT NOTE: You may only share with friends with whom you have had direct voluntary two way communications, and with whom it is reasonable to conclude that you have a personal relationship considering shared interests, experiences, opinions and other relevant factors. You may only share with family members to whom you are related by marriage, a common-law partnership, or parent-child relationship, and with whom you have had direct voluntary two way communications. You are solely responsible for ensuring you only share Sweepstakes-related information in compliance with applicable anti-spam laws in the United States (and you agree to indemnify and hold harmless the Released Parties (defined below) with respect to any claim to the contrary).
      • Personal Link or Banner: To retrieve your personal web link, click on the “Share” link and locate the personal web link or personal banner on this page. A unique link will be displayed which you can copy to share. You may wish to post your link on instant messenger, blogs, message boards and personal web pages or in emails (subject to compliance with the applicable platform’s terms of service and applicable anti-spam laws in the United States). The distribution of your personal web link is at your discretion, subject to the following: Sponsor reserves the right, in its sole discretion, to cancel and void any personal web link (and all associated earned Plays) which they deem, in their sole and absolute discretion, to be used or associated with content that is inappropriate. Without limiting the foregoing, such content includes all forms of pornography, spam, inappropriate language and content that incites hate, is demeaning, depreciates the value of the Sponsor’s name(s), brand(s), products or trademarks, or incites discrimination of in any form.
      • Twitter Post Invites: To invite friends via Twitter, login to the Sweepstakes Website, click on the Twitter® icon in the “share with friends” section and perform the following three required steps: (i) click to post the predefined message that is provided by Sponsor; (ii) enter your Twitter username; and (iii) press the “Tweet” button.
      • Facebook Post Invites: To invite friends via Facebook, if you are a Facebook user registered through Facebook Connect, click on the Facebook icon in the “share with friends” section. You will then be able to post a message on Facebook regarding the Sweepstakes.
      • PRIVACY NOTE: No personal information will be collected by the Sponsor or the Administrator from Facebook or Twitter.

There is a total limit of seven (7) Daily Plays per person and per email address through the Sweepstakes Entry Period.

This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Facebook® or Twitter®. You are providing your information to the Sponsor and not to Facebook®, or Twitter®. Facebook® and Twitter® are each completely released of all liability from each entrant in this Sweepstakes. Any questions, comments or complaints regarding the Sweepstakes must be directed to the Sponsor and not Facebook® or Twitter®.

How to Play

To play the Game, visit the Sweepstakes Website, follow the on-screen instructions and press ‘Play Now’ to use one (1) Daily Play. You will be presented with sixteen (16) circles (each, a “Circle”). Each Circle will represent one (1) of the following icons (each, an “Icon”) (however, the arrangement of these Icons on the screen will be randomly determined by the Sponsor in its sole and absolute discretion on the basis of an assortment algorithm):

    • Five (5) Diet Coke Flavor Name icons (each, a “Flavor Name Icon”);
    • Four (4) Diet Coke Fruit Flavor icons (each, a “Fruit Icon”);
    • Three (3) Diet Coke logo icons (each, a “Logo Icon”); and
    • Three (3) game over Icons (each, a “Game Over Icon”).

At the start of a Game Play, you must select one Circle at a time, which will flip it over and reveal the corresponding Icon (a “Selection”). The object of each Game Play is to make a Selection of all Flavor Name Icons, all Fruit Icons or all Logo Icons (each, a “Matching Set”) before Selecting three (3) Game Over Icons (cumulatively). A Game Play will end when you either complete your first Matching Set or you select three (3) Game Over Icons (as determined by the Sponsor and/or Administrator at its sole and absolute discretion). If you select three (3) Game Over Icons during a Game Play, you will not receive any Entries in connection with such Game Play.

If you select a Matching Set before you select three (3) Game Over Icons during a Game Play, you will receive the corresponding number of entries into the applicable Grand Prize Draw, determined as follows:

    • A Matching Set five (5) of Flavor Name Icons will result in the receipt of one (1) entry into the Grand Prize Draw (defined below)(a “Grand Prize Draw Entry”);
    • A Matching Set of four (4) Fruit Icons will result in the receipt of one (1) entry into the Second Prize Draw (defined below) (a “Second Prize Draw Entry”); and
    • A Matching Set of three (3) Logo Icons will result in the receipt of one (1) entry into the Third Prize Draw (defined below) (a “Prize Draw Entry”).

Grand Prize Draw Entries, Second Prize Draw Entries and Third Prize Draw Entries will each be referred to as an “Entry” and collectively as “Entries”.

In addition, if you select the Entry Multiplier during a Game Play, it will multiply the Entry you are eligible to receive by two (2) in the event you Select a Matching Set without Selecting three (3) Game Over Icons during that same Game Play (and, for greater certainty, an Entry Multiplier will not carry over into any subsequent Game Play(s)).For example, if you match five (5) FlavorName Icons and reveal the Entry Multiplier during the same Game Play, you will earn two (2) Grand Prize Draw Entries in connection with such Game Play (1 Grand Prize 1 Draw Entry for selecting a Matching Set of five (5) Flavor Name Icons, multiplied by two (2) for selecting the Entry Multiplier).

You may continue to play the Game until you have run out of Daily Plays or the close of the Sweepstakes Entry Period, whichever occurs first.

Limit of seven (7) Daily Plays per person, per email address during the Sweepstakes Entry Period regardless of method of entry. Multiple participants are not permitted to share the same email address. Any attempt by any participant to obtain more than the stated number of Plays by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that participant’s Plays and that participant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected registrations, which will be disqualified. In the event of a dispute as to any registration, the authorized account holder of the email address used to register will be deemed to be the entrant or player. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winner may be required to show proof of being the authorized account holder.

5. Winner Selection

On or about January 23, 2020, the Administrator will select Entries for each Prize described below in a random drawing of all valid Entries received for that specific prize. The selected entrants will be contacted using the email address provided with their registration (as determined in Sponsor’s discretion) and may be awarded the Prize (subject to verification of eligibility and compliance with the terms of these Official Rules). Potential winners will be notified approximately one (1) day after the applicable drawing. Failure by an entrant to respond to the initial verification contact within five (5) days of notification or return of e-mail notification as undeliverable after three (3) attempts may, in Sponsor’s sole discretion, result in disqualification and Administrator or Sponsor may select an alternate winner in the same manner. If any winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines a prize for any reason prior to award, such winner will be disqualified and an alternate winner may be selected. Odds of winning a Prize depend on the number of eligible entries received for the specific Prize drawing. Limit of one (1) Prize per person for the Sweepstakes.

6. POTENTIAL SWEEPSTAKES WINNER IS SUBJECT TO VERIFICATION BY SPONSOR WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE SWEEPSTAKES.

7. Verification of Potential Winners

The potential Prize winners (or his/her parent/legal guardian, if winner is deemed a minor in the state of his/her residence) must continue to comply with all terms and conditions of these Official Rules and winning is contingent upon fulfilling all requirements. The potential Prize winners may be required to sign and return to Sponsor, within five (5) days of the date notice is sent, a Declaration of Compliance, Liability & Publicity Release (except where prohibited) in order to claim his/her Prize if applicable. If a potential winner cannot be contacted, potential Prize winner fails to sign and return the Declaration of Compliance, Liability & Publicity Release within the required time period (if applicable), or if the Prize or Prize notification is returned as undeliverable, potential winner forfeits Prize. In the event that a potential winner of a Prize is disqualified for any reason, Sponsor may award the applicable Prize to an alternate winner by random drawing from among all remaining eligible entries.

8. Prizes

There are three (3) Prizes available to be won (each a “Prize”). The following table outlines the description, quantity, and approximate retail value (“ARV”) of each Prize.

Prize

Prize Description

Quantity

ARV

Grand Prize

Five thousand dollar ($5,000) travel voucher to www.libertytravel.com. Grand Prize winner will only receive the value of the travel voucher. If the winner selects a trip that is valued at more than $5,000 they are solely responsible for all such additional costs and fees.

1

$5,000

Second Prize

One Thousand Dollar Uber credit ($1,000)

1

$1,000

Third Prize

Diet Coke branded swag kit, comprised of:

  • One (1) Laptop Sticker ($2.50)
  • One (1) Webcam sticker ($0.52)
  • One (1) Popsocket ($4.75)
  • One (1) Straw ($1.70)
  • One (1) Shirt ($5.65)
  • One (1) Sweater ($26.00)
  • One (1) Jacket ($28.00
  • One (1) Vest ($30.85)
  • One (1) Backpack ($55.85)
  • One (1) Notebook ($3.65)
  • One (1) Yeti Cooler ($300.00)
  • One (1) Duffel Bag ($10.80)
  • One (1) Cap ($9.25)
  • One (1) Cooler ($21.35)
  • One (1) pair of Headphones ($25.50)
  • One (1) Powerbank ($18.50)

1

$544.87

For all Prizes: No cash equivalent for a Prize. Prize is non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute the listed Prize for one of equal or greater value for any reason. Winner is responsible for all taxes and fees associated with Prize receipt and/or use. All federal, state, and local tax liabilities, as well as any other costs and expenses not specified herein as being awarded are the sole responsibility of the Winner. Winner may be required to complete and return an IRS W-9 form (i.e. Request for Taxpayer Identification Number and Certification). Prize will be awarded only if the potential Prize winner fully complies with these Official Rules. Voucher and credit are subject to the issuer’s terms and conditions. Total ARV of all Prizes is $6,544.87.

9. Entry Conditions and Release

By entering, each entrant (or his/her parent/legal guardian, if entrant is deemed a minor in the state of his/her residence) agrees to: (a) comply with and be bound by these Official Rules and the decisions of Sponsor and Administrator; (b) release and hold harmless the Sweepstakes Parties (as defined below) and their respective parent, subsidiary, and affiliated companies, the Prize suppliers and any other organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Sweepstakes, and all of their respective past and present officers, directors, employees, agents and representatives from and against any and all claims, expenses, and liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant’s entry, creation of an entry or submission of an entry, participation in the Sweepstakes, acceptance or use or misuse of Prize (including any travel or activity related thereto) and/or the broadcast, exploitation or use of entry; and (c) indemnify, defend and hold harmless Sweepstakes Parties from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to an entrant’s (or his/her parent/legal guardian, if entrant is deemed a minor in the state of his/her residence) participation in the Sweepstakes and/or entrant’s (or his/her parent/legal guardian, if entrant is deemed a minor in the state of his/her residence) acceptance, use or misuse of Prize.

10. Publicity

Except where prohibited, participation in the Sweepstakes constitutes winners consent to Sponsor’s and its agents use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for Sweepstakes purposes in any media, worldwide, without further payment or consideration.

11. General Conditions

In the event that the operation, security, or administration of the Sweepstakes is impaired in any way for any reason, including, but, not limited to, fraud, virus or other technical problem, the Sponsor may, in its sole discretion, either: (a) suspend the Sweepstakes to address the impairment and then resume the Sweepstakes in a manner that best conforms to the spirit of these Official Rules; or (b) cancel the Sweepstakes and award the Prizes in a random drawing from among all eligible entries received up to the time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or the Site or to be acting in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. If the Sweepstakes, or any part of it, is discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any Prize offered herein. No more than the stated number of Prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of Prizes as set forth herein to be available and/or claimed, Sponsor reserves the right to award only the stated number of Prizes by a random drawing among all legitimate, un-awarded, eligible Prize claims.

12. Limitations of Liability

Except where prohibited, by participating in the Sweepstakes, entrants (or his/her parent/legal guardian, if entrant is deemed a minor in the state of his/her residence) agree to release and hold harmless The Coca-Cola Company, Coca-Cola bottlers, Launchfire Interactive, Inc., and their respective parents, subsidiaries, affiliates, promotional partners, Prize partners, agents and agencies, and their officers, directors and employees (the “Sweepstakes Parties”) from and against any claim or cause of action arising out of participation in the Sweepstakes or the Site or receipt or use of any Prize, including, but not limited to: (a) unauthorized human intervention in the Sweepstakes or the Site; (b) technical errors related to computers, servers, providers, printers or telephone or network lines; (c) printing errors; (d) errors in the administration of the Sweepstakes or the Site or the processing of entries; (e) late, lost, or undeliverable mail; (f) any defect in a Prize or inability to participate in the Sweepstakes or use the Site or use a Prize, or (g) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes receipt, acceptance, delivery, possession, use or misuse of any Prize. Entrant (or his/her parent/legal guardian, if entrant is deemed a minor in the state of his/her residence) further agrees that in any cause of action, the Sweepstakes Parties’ liability will be limited to the cost of entering and participating in the Sweepstakes and in no event shall the Sweepstakes Parties be liable for attorneys’ fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. If, for any reason, an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry, if it is possible in the Sponsor’s or the Administrator’s sole discretion.

13. Disputes

Entrant (or his/her parent/legal guardian, if entrant is deemed a minor in the state of his/her residence) agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any Prize(s) awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Southern District of New York or the appropriate New York State Court located in New York County, New York; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Sweepstakes, but in no event attorneys' fees. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor or Administrator in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of New York, without giving effect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York.

14. Entrant Information

Information collected from any Entrant is subject to the Coca-Cola Company’s Privacy Policy which is available at us.coca-cola.com/privacy-policy/.

15. Winners List

Winners list requests will only be accepted after the end of the Sweepstakes Entry Period and no later than February 14, 2020. For a Winners list, email your request to [email protected] with the following subject line “Winners List - Diet Coke Flavors for the Win Sweepstakes”.

Contest date: december 17, 2019 at 1:00 p.m. ET, closes january 20, 2020 at 12:59:00 p.m. ET